Ladurée :: Cupcake Fraise-Rhubarbe

By Paris Pâtisseries in Laduree, Pastry Reviews
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Ladurée :: Cupcake Fraise-Rhubarbe

Ladurée is such a polarizing force. For everyone who thinks they have the greatest macarons in the history of the universe, there’s that other camp that says they’re too sweet, too delicate, too mass produced, too artificially flavored, too … you name it. I am, of course, in the pro-Ladurée macaron camp, feeling that at any given moment they have more good macarons than the other shops. Granted, I always think other specific pâtisseries have better individual pieces, but if only because of the sheer quantity of flavors Ladurée maintains, they’re the easiest bet for a nice assortment. But, wait, doesn’t Ladurée sell full-on pastries, too? Yes, yes they do.

One of the big reasons I got Paris Pâtisseries going was to help open people’s eyes to the world beyond macarons. Not that I don’t love macs, but kilo-for-kilo, they’re generally and by far the most expensive of anything in a pastry shop. Plus, once the chef has his system down, they’re among the least labor intensive pieces to punch out. So let’s all try and make the chefs’ days a little more arduous and challenging. Turning some of our attentions to treats like the Cupcake Fraise-Rhubarbe could be a start.

Ladurée :: Cupcake Fraise-Rhubarbe

Beginning from the top, we have a nice ripe slice of strawberry – a fine entrée to the greater piece. The swirl of buttercream beneath the fraise is actually flavored with a hint of strawberry, which was certainly a pleasant surprise for me, as there was no pink coloring to hint at it. I’d give kudos, but the oh-so-very pink pâte d’amande covering actually has no flavor, despite the dye-job. The irony. Oh, Ladurée! Beneath all that flare is yet another layer of berry-tinged buttercream, ridding atop a wonderfully zippy rhubarb compote interior. Were it not for the extent to which the rhubarb bleeds into the slightly too-dry cake, it would all be quite something.

Ladurée :: Cupcake Fraise-Rhubarbe

Compared to American-style cupcakes, this Fraise-Rhubarbe is still miles ahead. Make that kilometers ahead; French pastry superiority is on the metric scale. I often have flashbacks to getting a box of Georgetown Cupcakes (star of the TLC show “DC Cupcakes”) here in Washington, eating a few bites of each, almost wanting to vomit, and then throwing them in the trash. As if their abuse of sugar and flavoring wasn’t bad enough, the cakes were generally terrible. Since Americans like me generally have no taste, we still line up out the doors of these dens of pastry iniquity. Animals!

Ladurée :: Cupcake Fraise-Rhubarbe

I keep hoping that, one day, our primitive U.S. sensibilities will develop into a deeper appreciation of fine pâtisserie. We’re not yet to the point of forking over $8-$10 for a world class pastry, but if people can handle $3-$4 for a horrendous cupcake, then we’re about halfway to where we need to be.

Ladurée :: Cupcake Fraise-Rhubarbe

So, uh . . . maybe get a Cupcake Fraise-Rhubarbe. It’s tasty, but it’s not handled as adeptly as I might like. Plus, I think their Cupcake Pistache-Griotte is a far superior specimen of cupcakery. There’re also plenty of nice pastries in the case, which I’d rather snag – Harmonie, Divin, Saint-Honoré Rose, etc. If only all life’s decisions were so difficult.

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17 Responses to “ Ladurée :: Cupcake Fraise-Rhubarbe ”

  1. Short but great review, you are always a mandatory stop for monday mornings when I feel in need of electronic sugar.

    A question, have you ever thought giving a review to Paul Maison de Qualité ? I know they are mainstream but as surprisingly as it may sound, I can swear I once enjoyed more their Praliné macaron more than I did some from Ladurée. Also there is a chocolate cake callet Krokant here in Czech Republic that is definitely to die for.

    Anyway, keep up the good work, congratulations again.

    • Next year, I think I might visit some more chains, as well as small/neighborhood shops — as opposed to the too fancy ones I tend toward now. I just to eat my way through some of those others to discover what goodies would be good to share with everyone.

      But glad you're enjoying all the treats in the Czech Republic. Given that I'm 1/2 Czech, I really need to visit the homeland someday.

  2. Lea Harris says:

    Short and sweet. Not keen on cupcakes and certainly not those silver balls! I'm an entremets girl :~}
    I want to take photos like yours! Just look at the hairs on that strawberry! Magnifique!
    Actually I'm having a photography lesson today on how to take good food pictures, rather than my hit and miss method.

    • I hope you photo lesson went well. I consider myself a "ducumentary food photographer" as opposed to the far far more common "styled food photographer". I'm trying to capture everything on neutral backgrounds so that they can be compared to one another and enjoyed as things of art in-and-of themselves … without any props or context. But that's not to say anything negative about styled food photography; they're just different. And, in either, it's all about lighting and really really good camera lenses.

  3. joel says:

    adam: you're so right about the typical american's taste for overly sweet, tasteless cupcakes. i've watched the progressive popularity of places like magnolia and in hoboken, carlo's, gain tremndous followings. their customers haven't got a clue as to what a good pastry should taste like. it's all sugar and hype. anything at laduree would be light years ahead of the crap these aforementioned places produce. i'm just sayin'.

    • Yeah, I have been to both, as my brother used to live in Hoboken. Carlo's is a crime against humanity. Magnolia is pretty appalling, too, but I don't think anyone there should be shot (unlike at Carlo's). It's sad people don't know any better. But, with Laduree's success in NYC, I think more shops are going to make their way over. I already know one that's slowly plotting it and another that's been approached by investors to do so. What a day that would be . . . . the real deal in America. (btw – love the use of "just sayin'")

  4. astheroshe says:

    Love ur posts.. I am a huge cupcake fan . My dearest Friend is a pastry chef and the shoppe she is at is Little Cake Bakery in ATL .( SHOUTOUT) I crave them. However, they do not get the traffic they deserve,. Everyone would rather go the "cupcake chains"..and eat shortening iced sugar blobs! or even WALMART!

    • Yeah, people get very into chains and shops that are featured on TV. It is certainly possible to do a fine cupcake. I only wish more places would make it happen. But, yeah, the shortening . . . ugh.

  5. Betty says:

    Adam, I couldn't agree with you more. When I worked in Georgetown, I must have given directions to DC Cupcakes fifty times a day. We had never understood the hype (can't think what it's like now that they are "celebrities"). I didn't think that much more of Hello Cupcake in Dupont Circle. We did like the cupcakes we got from Baked and Wired, but just because they were more like home-made and not some overly-glam, tasteless concoction. But we just appreciated them for what they were. Most of these huge wastes-of-money appeal to the taste of a majority of Americans, even the ones who think they are oh-so cosmopolitan! We had had a couple of in-store events where we were able to get petits fours from Patisserie Poupon. Not a cupcake in sight (thank heaven), but their mini eclairs, tiny mango mousse cakes and other lovely little bites were quantum leaps closer to what can be found in Paris than much else to be found. I read somewhere once that the reason for the "cupcake explosion" was that people felt uneasy over the economy (which just got worse afterwards) and that eating a cupcake brought people back to a happier time in their lives. I can understand the rationale, but I just think it speaks volumes about our culture's general love of lack-of-culture. Oh hell, I'll just say it: The Dumbing Down of America!

    • You make me want a mango mousse cake! Yeah, it's a shame people don't demand more exquisite pastries, but I guess they've also never seen them either. It's like having only a b&w tv and then discovering their are color ones . . . it would change everything. I certainly think fine cupcakes are possible, but I just doubt most American bake shops really are capable of it. Animals!

  6. Sharon T says:

    Strawberry and rhubarb are one of my favorite flavor combinations. Just the thought of it brightens up a dreary November morning. I am definitely in the "less is more" camp when it comes to cupcakes. I don't know how all those overblown sugar bombs became so popular. I like Joel's characterization of it being all "sugar and hype"! I prefer more depth of flavor. Thank you for a lovely start to my day.

    • You're welcome. Rhubarb is pretty amazing, isn't it? And, yeah, depth of flavor is key. Maybe if Americans had more of the flavors they French have/use, then they'd be a little more imaginative. Of course, they'd also probably still overdo the sugar and mess up the cake texture. What happened to our poor country ;)

  7. Elise says:

    This Canuck has never quite understood the Cupcake Craze. I can appreciate them for what they are – itty bitty portable cakes! – but most, if not all, are a huge letdown. Nice to see that the French are doing it right (but when do they not??) :)

    • The French really do almost everything better, when it comes to pastry. And, really, when it comes to many/most other things, too. In fact, I just pulled a sweater out of my suitcase from France and could still smell Le Chat detergent on it. I was like, "This is so superior to Tide!" The French are just amazing like that.

  8. Bob says:

    Not only do the everyday Americans need to open themselves more to the world of fine patisserie..but the French also need to open themselves to things other than french patisserie…If that makes any sense. Being french myself, i find that we are sometimes very snobby about things that aren't French patisserie.As much as I ABSOLUTELY ADORE french patisserie and have a huge amount of respect for french chefs….but we're always ten miles behind from the rest of the world and thinking that we're so superior to the rest of world….I'm not talking about all french chefs of course….We do have the best patisseries in the world but I dont think we are the only ones….

    I have heard that Georgetown Cupcakes arent that good….but i'm pretty sure people just go there because they have the show…..Just like Cake Boss. I've heard people say his cakes arent that great but ya know…hes "cake boss". …. It's all marketing IMO

    Would love to taste a cupcake from Ladurée though! I believe I've only ever tasted a cupcake from Paris at Berko cupcakes…which may I add was a huge massive letdown. 2 euros for a mini cupcake with sloppy badly executed piping . the flavours were not good at all…some rather gross.
    Great post!

    • Yeah, having purchased a number of items from the Cake Boss, I can confirm he is terrible. The shop is a dump, too. And Georgetown Cupcakes did have one in the box of 6 I got that was semi-ok on the flavor front, but still way too overdone on sugar.

      As for the French needing to open themselves to alternate pastries, yeah, I think the French need to seriously think about Cinnabon. It's addictive. And even when it comes to fancy pastries like from Café Pouchkine, which is very Russian/Eastern-influenced, a lot of Parisians I know are not very fond of it. With different ingredients and textures, I think it might be a little too unconventional, even if a very French chef is behind them.

      I'm looking forward to my next visit to Paris, to see if I can find any truly great cupcakes in town. If only Jacques Genin could start making them ;)

  9. Gerry Newman says:

    I really like this whimsical idea! Very clever and I like it even more because I love rhubarb.

    I wanted to comment on the perception that Americans as a food eating people lack the sensibilities of fine food like people in other cultures.

    I feel this is a careless generalization that is unfairly lobed by those who feel that just because they travel they know good food better than those who are not as well traveled as they.

    i own a bakery in Central Virginia with my wife, and though we have some customers I would rather not deal with (welcome to retail), I have found most folks to be very willing to try new things. We have many customers who may not be able to properly pronounce some of our breads and pastries, but they buy them, they enjoy them, and they appreciate the quality of the ingredients and workmanship that go into making high quality baked goods.

    Quite frankly the most annoying customers are the ones who give a back handed complement prefaced with "I'm from/have lived in/have visited France so I know good baked goods". Give me a break.

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